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You may apply a new custom channel group
You may apply a new custom channel group











you may apply a new custom channel group

You can always create a Test view (something else I recommend) and test your channel definitions there before touching your main view. And if you equate accessing analytics data from the Google Analytics website with going into a bank lobby to get $20 cash (like I do, as well as other data snobs I know), this is huge motivator to learn how to customize your default channel grouping. If you’re using the API to build dynamic dashboards like the ones I build in my dashboard course, this is a critical consideration.

  • This is the only customizable channel grouping that’s available via the Google Analytics Core Reporting API.
  • There are a few things you need to know about the Default Channel Grouping: It is my opinion that this is the most important channel grouping settings to get right. So let me start by explaining the difference between these. So when you look at your view settings, channel settings get three reserved parking spaces, which can be a little confusing. And I tend to use these terms interchangeably. I think it will make everything I cover in this post a little easier to wrap your mind around. Just think of channels as buckets and channel groupings as a collection of buckets.

    you may apply a new custom channel group

    Note: There are going to be lots of terms thrown around in here that aren’t terribly intuitive, like channels and channel groupings.

    you may apply a new custom channel group

    Spoiler Alert: The screenshot below highlights all the reports that are directly impacted by campaign tags. Campaign tagging is no trifling matter here. I also wrote a followup Google Analytics channels post to this demonstrating why customizing your channels is so important and walking through how I created a few of mine. It provides some foundational understanding on what campaign tagging is,why it’s so important, how to rock it, and how to keep it from trashing your data. If you haven’t read my guide on campaign tagging, you’ll definitely want to do that. Segmenting Branded and Generic AdWords Keywords How (And When) to Create Custom Channel Groupings How to Customize Your Default Channel Grouping Google’s Advice I Disagree With (And Why) Difference Between Default and Custom Channel Groupings













    You may apply a new custom channel group